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Why You Need Single Sign-On (SSO): 6 Advantages

Customers want seamless access to various applications from anywhere, on any computer, as more organizations shift to the cloud. Similarly, most large organizations have hundreds of touchpoints with various labels, and attempting to manage them all can be overwhelming for IT staff.

Why You Need Single Sign-On (SSO): 6 Advantages

 2022-08-30

Why You Need Single Sign-On (SSO): 6 Advantages

Customers want seamless access to various applications from anywhere, on any computer, as more organizations shift to the cloud. Similarly, most large organizations have hundreds of touchpoints with various labels, and attempting to manage them all can be overwhelming for IT staff.

 

1. What is single sign-on (SSO)?


 

SSO, or single sign-on, is an authentication technique that enables users to sign into numerous separate apps using a single set of credentials. No matter what platform, technology, or domain they use, SSO enables users to log in just once to access a group of applications.

 

Similarly, both users and IT administrators face difficulties in safeguarding thousands of accounts and accompanying user data.

 

It is challenging for both the user and her IT administrator to securely manage hundreds of accounts and accompanying user data. Businesses utilize single sign-on as a single tactic to boost user experience, lower IT costs, and increase IT security all at once.

 

2. Six Advantages of Single Sign-On (SSO)


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2.1. Enhanced employee and IT productivity

 

You can do the following with single sign-on:

  • Reduce support calls

Users who use a single password to access all of their apps are less likely to require assistance.

 

  • Enhanced user experience

By not having to navigate through multiple login URLs or reset passwords, the user saves 5-15 seconds per login.

 

  • Lower security risks

Without compromising security, an employee can use her SSO login credentials on any device and in any web browser.

 

As you can see, one of the most significant advantages of single sign-on is the ability to boost end-user productivity.

 

2.2. Enhanced security features

One common misconception about SSO solutions is that they reduce security. This argument assumes that if the master password is compromised, all associated accounts will be compromised.

 

This is correct in theory, but with common sense practices, SSO can actually reduce password theft.

 

Because the user only needs to remember one password for multiple applications, it is more likely to have a stronger (more difficult to guess) password and is less likely to be written down. These best practices help to reduce the likelihood of password theft.

 

2.3 When used in tandem with Risk-Based Authentication (RBA)

As previously stated, SSO allows a customer or end-user to use a single "key" to sign into multiple web properties, mobile apps, and third-party systems.

 

SSO can be combined with risk-based authentication (RBA) to increase security even further. RBA enables security teams to track user behavior. We can then request additional identity verification if we notice unusual user behavior, such as an incorrect IP address or multiple failed login attempts. If the user fails this test, access may be denied.

 

This potent combination aids in preventing cyber criminals from stealing data, causing site damage, and wasting IT resources.

 

2.4. Eliminate password fatigue

To prevent cybercrime, security experts recommend that each application have its own password. As a result, the average user must remember dozens of passwords for personal and professional use. Unfortunately, this frequently results in "password fatigue."

 

What impact does password fatigue have on businesses? In short, the more passwords you have, the more problems you will have. Customers who are unable to sign in will abandon your website or app before converting.

 

This is supported by a recent usability study conducted by the Baymard Institute. In this study, Baymard tested users with existing accounts on two of his e-commerce sites (Amazon and ASOS) and discovered that 18.75% of users had forgotten or had difficulty resetting their passwords.

 

2.5. Simplified User Experience

One of the most valuable benefits of SSO is improved user experience. Customers can enjoy a more modern digital experience by eliminating the need for multiple logins. Increased customer loyalty and conversion rates are among the benefits for businesses.

 

2.6. Increased rate of software adoption

Have you ever abandoned a new app because the customer access or signup process was too time-consuming? If so, it's a "technology failure."

 

Technology should simplify, not complicate, our lives. Customers are more likely to accept your technology, use your app, and revisit more when you use SSO to make signing up and logging in easier.

 

If SSO appears to be the best option for your company, here's how to get started.

  • Web SSO is a browser-based session management system that allows a consumer to access multiple web properties with a single identity.
  • Mobile SSO functions similarly to Web SSO, with the exception that it consolidates consumer sessions across multiple connected mobile applications.
  • Federated SSO, depending on configuration, uses an IDP to store and authenticate consumer identities when logging into third-party web portals, mobile applications, etc. To authenticate computers, several identity protocols such as SAML, JWT, OpenID Connect, OAuth, and Multipass are used.

 

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